Hydroxyapatite is a naturally occurring calcium phosphate mineral that’s found in bones, teeth and toothpaste. It is the main component of enamel and makes up 60% to 70% of the inorganic compounds found in tooth enamel. It helps to remineralize enamel and reduce tooth sensitivity by adhering to the tooth surface and penetrating microscopic gaps in teeth. It is a safe and effective ingredient in dental products to help strengthen teeth.

For years, fluoride has been considered effective at combating tooth decay, but a safer, more advanced alternative does exist. At Smilez Spec, we chose Hydroxyapatite (n-Ha) as a champion ingredient. It has been extensively researched and shown to be highly effective in preventing cavities, plaque buildup and remineralising enamel

Most natural toothpastes don’t include any ingredients that remineralize your enamel the way that fluoride does in traditional toothpaste. We use all-natural hydroxyapatite which has been shown in studies to remineralize your enamel as well as, or even better than, fluoride!

Currently, there are 2 variants of Smilez Spec family. Kids toothpaste and Adult Whitening toothpaste that are available online on our website. We also accept orders on Instagram and Facebook. Kids toothpaste come in 3 different exciting flavours – Mango, Chocolate and Watermelon. All products are designed to be used as a twice-daily toothpaste.

Brush your teeth twice a day: once after breakfast and once before bed. Make sure to brush for at least two minutes each time.

Don't rinse with water after brushing; spit out the excess toothpaste instead. This helps the good stuff in the toothpaste stay on your teeth longer for better protection.

Smilez Spec products have a 2-year shelf life.

Yes! Overall health starts in the mouth, and our products are packed with ingredients that promote healthy teeth, sooth gums, reduce inflammation, and control bad bacteria.

Our full-size tube is in the travel size limit. However, we do sell a travel kit that is TSA approved with our fluoride free toothpaste!

All of our manufacturing facilities are in India.

No, Smilez Spec products are made without parabens.

SLS is short for sodium laurel sulphate which is a synthetic detergent derived from petroleum. We don’t think putting the stuff that goes into our cars in our mouths is the healthiest thing we can do. Though it was common in toothpaste for decades, some people do experience rare side effects from it, like skin irritation in and around the mouth. No, Smilez Spec products are proud to be SLS-free!

Yes, Smilez Spec products are made to be Vegan and cruelty-free. Neither we nor our suppliers test on animals.